Email Marketing 101: Your Go-To Checklist. Multiple CTAs in an email dilute your message and goal. Join in to hear about SMS marketing, campaigns, automations, and much more. GET THE FREE CHECKLIST This blog provides general information and discussion about email marketing and related subjects. The email marketing launch checklist: 8 things to double-check before hitting send. A good checklist depends on a solid understanding of your email send’s moving parts. Most readers will simply gloss over small typos in favor of the larger themes and calls to action (CTAs) in the email body. Here’s a helpful checklist to give your email marketing efforts the best push possible in 2021. Email Marketing Checklist Make sure your campaigns are always optimized before sending! The checklist goes from start to finish and covers all of the critical aspects that determine the success of an email marketing campaign and helps you avoid errors in all of the following areas: Print it out or save a copy on your computer so you can be sure to check off all 25 boxes to eliminate all of your anxiety before clicking send on that next email campaign. A new visitor lands on your website and likes what they see. This email marketing checklist gets the easy stuff out of the way. Be sure to check all links and view them on desktop and mobile devices. Don’t make it just another easy-to-spot marketing material. If we consider this statistic concerning Return On Investment, that is a 3,800% ROI. All links in the email should drive toward the goal. !” ❏ Be selective to who receives the email. ❏ Keep your emails concise. (ex. ❏ Don’t allow any distractions from the core goal. Run through the list for each email newsletter campaign, and you can stop asking yourself “did I remember everything? Subject Lines. If you’re just getting started with email marketing, or even if you’ve been using it for years, it’s important to cover all of the best practices before you press send. The Email Marketing Checklist guides you through the steps of creating great emails, and gives you tips for avoiding common email mistakes. Introduction: You might be wondering whether email marketing is worth it, especially nowadays with the rise of social media and chatbots. Include a plain text version of your email. It covers how to: Define your goals and audience; Optimize your inbox view; Craft your content; Optimize your design; Get your email delivered Unless it’s a newsletter, emails should have one core goal or focus. Which email marketing service is right for you? Before you can get started, you’ll need to choose the … Using This Email Marketing Checklist Will Ensure You Are Not Wasting Your Time and Money On Your Email Marketing Efforts. Create and distribute valuable, relevant, and consistent content to attract and … 1) Email Marketing. Even in automated follow-up emails, nobody likes to receive emails from a bot. ❏ Write like you talk. Having a clear objective is an essential … We Have Taken The Very Best Email Marketing Tips From Top Email Marketing Experts and Curated Them Into This Simple Email Marketing Tool. But to understand the importance of an email campaign checklist, let’s first look at the power of email marketing and communication. Don’t … Let the analytics guide your strategy. Remove any contacts who haven’t engaged with your emails or website within the past year. Lists churn by 20-30% per year on average, so it’s absolutely crucial that you make it a priority to grow your list with the right subscribers. Need another impressive statistic to convince you? The checklist is divided into 12 topics: Text and Content, Focus, Analytics and Reporting, Your Subscriber List, Action Orientation, Functional Testing, Images an… However, what if I told you that email generates $38 for every $1 spent. While your mind is racing with ideas for nurture campaigns, lead generation and follow-up emails, consider the essential elements that should be included in every email before you jump into your automated email marketing tool (HubSpot is our platform of choice). Ivan Kreimer. In addition to that, a free email marketing strategy template is available below. As you dig deeper into email marketing, you'll discover what works best for you and your audience. ❏ Use the inverted pyramid methodology. Email campaign pre-send checklist for successful email marketing. There were only a few hundred people on the list, but that was enough for … When you make edits to one section of an email, it often influences another component. ❏ Best practice is to send emails between 9 and 11 a.m. You could test other times to see what works best for your audience. ❏ Preview text should build on the subject line. Email Marketing Checklist. Leverage our email marketing checklist to dot your “i’s” and cross your “t’s,” ensuring higher-performing email campaigns and improved sales numbers. NEW AND UPDATED FOR 2020. This article is the last part of the Email Marketing Essentials series. According to the Data & Marketing Association, email marketing has a return on investment (ROI) of 4400%. As part of our internal proofing and QA process, we use this checklist to ensure best practices are in place. That’s why we decided to create a 25-point email marketing checklist to help you press send on your next email campaign with the confidence that you covered all the bases. I just wanted to say Jeff, I’m really glad you compiled a checklist for sending an email campaign. It’s a good idea to include a plain text version of your email … Dig into the analytics to gain insight on how to improve. A few yes’s later … Stay nimble with your tactics and efforts, make time for continuous learning and experiment with new ideas. 😉. However, the checklist still applies to sending email newsletters in general, no matter which provider you use. To lose weight) Create something educational and free that solves their problem while highlighting the need for your service – … Subject lines are the window to your content. Set up your strategy and goal. First Name * Last Name * Company * Phone * Email * Submit. Also, feel free to share this email marketing checklist with your network if you find it useful. By John Arnold . ❏ Make small changes, do an A/B test, and try again. To help you out, we’ve created the Before You Send: Your Email Checklist so you can increase your … Email marketing best practices and trends will continue to change over time. © 2018 SmartBrief All rights reserved. If your 2021 marketing plan doesn’t include email, there’s still time to build your strategy. New to email marketing? A high open rate and a low click rate is often due to a weak CTA. GET THE EMAIL CHECKLIST Use this email campaign checklist to help ensure you always send error-free campaigns. But, if you make a big mistake, such as forgetting a link in your CTA button or you forgot to replace a large section of placeholder text, the consequences can be a lot more serious. To reduce email errors, we’ve created an email campaign preflight checklist you can save, print, and use (then repeat). Download our quick guide graphic to keep on your desk as a reminder to check the different content elements of your email marketing campaigns. Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships. Instead of “Buy Now!” try “Learn More Today.” Remember, the goal at this point is to get a click. ❏ Don’t send to disengaged contacts unless it’s necessary for all contacts to receive the email. You want only the most relevant people to receive your message. Some things to pay close attention to include: Contact List: Segmenting your lists and the quality of contacts. Free Email Marketing Checklist Download. (See new research about CTA click-through rates.). ❏ Include the first name when relevant, but don’t go overboard on personalization. While it’s important that you work with your legal team to determine what is necessary for your particular business, we’ve compiled a short checklist of common DOs and DON’Ts to assess your email acquisition practices. you’ve pointed out some really strong features of email campaign! Need another impressive statistic to convince you? Because while email marketing mistakes are inevitable, thorough and consistent testing will catch them the majority of the time. At Sendinblue, it’s always our goal to make sure our users are sending optimized email campaigns that receive solid engagement and achieve the right business goals. Our email team uses this checklist before ever pushing “send” to help ensure that our professional email format is ideal, errors are corrected, and a marketing plan is in place. The checklist above covers the four big essentials you need to keep in mind when coming up with your email marketing budget, but you can’t forget about all of the little things too. Content Marketing. There are tons of moving pieces when it comes to sending out your emails and getting positive results in return. You’ve done a lot of work making sure your e-mails are exactly what your customers want. Once you hit ‘Send ‘ it’s not possible to correct any errors in an email, so a detailed email campaign pre-send checklist is your best bet. Map out your customer journey (before they buy from you) and decide what their largest problem is. Email is the third most influential source of information for B2B audiences behind colleague recommendations and industry thought leaders. A former manager of mine had a saying “No matter how expert you may be, well-designed checklists can improve outcomes”, so now I use checklists for doing most things at work and I’m grateful for this one. For example, a low click rate often is caused by a shoddy list or a stale subject line. Is the ‘from’ field intact? ❏ Add alt text to your CTA image to ensure the viewer knows what they’re being offered if the email doesn’t render correctly. Personalizing a ‘from’ field is guaranteed to improve the conversion. Your Email Marketing & GDPR-Compliance Checklist. ❏ Keep it short — 41 characters or 7 words — it shouldn’t sound like a marketing email, but an email from a business acquaintance. There are many other things you need to check before you send out your email, but this content checklist should set you on the path to create exceptional email content. It’s about balance, you want to create a … ❏ Include one call-to-action button per email. The Ultimate Email Marketing Checklist Most email marketers only check a few obvious points before they send an email, like proofing the content and checking that the links work. Such an ROI makes emails one of the most profitable marketing options available. Once you create an email campaign and hit “send,” there is no going back. Posted on May 7, 2019 in Email Marketing by Katie Nagel. | Privacy Policy | Terms of Use| CCPA "Do Not Sell My Personal Information", Email is the third most influential source, Influencers see surge in engagement, want to help SMBs, 3 pitfalls marketers should avoid in 2020, Static vs. Digital OOH: Here is how they stack up, Restaurants, food brands find a partner in Veganuary, Take your leadership to the next level: Lead well in all directions, Improving equity, diversity in STEM career pathways, CCPA "Do Not Sell My Personal Information". Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. ❏ Don't be afraid to “clean up” your contact list. And voila, email marketing was born. The Ultimate Email Marketing Holiday Checklist On November 5th, together with Omnisend and Justuno , we will discuss email marketing and how you can make an impact on revenue this holiday season. More than 30 proven marketing tools and strategies for Internal Marketing, Retail Marketing, Internet Marketing, Email Marketing, and Referral Marketing; ... Download Your Marketing Checklist Now. ❏ Preview and test your emails before sending them. Hear me loud and clear: Email marketing works. In fact, it delivers astonishing results with an average ROI of 3800%. Your article was really very useful to me. Typos, forgotten links, bad images — Yikes! A Killer First Email. That’s an earning of about $44 for every $1 spent on email marketing efforts. Here is the email marketing checklist. Marketing includes various activities to effectively reach the target audience. Candice Grow is a HubSpot Certified, Inbound Marketing Specialist for Vye, a marketing agency with a mission to redefine marketing as a measurable growth investment. We respect your privacy. If you make a small mistake, it’s probably not that big of a deal. ❏ Write clear and clickable subject lines. Still, these types of things add up and can damage your trust and reputation with your contacts — so you definitely don’t want to make it a habit. Part of E-Mail Marketing For Dummies Cheat Sheet . This list gives you 20 points to check to ensure you’re sending the most well-written, goal … Define your campaign’s goal. ❏ Use personalization — such as first name and/or company. So how do you know if you’re compliant? A Marketing E-Mail Checklist. An Email Marketing Checklist Created by the Best of the Best. Once you have that, your landing page can tell the next part of the story. ❏ Did your email not perform as expected? ❏ Place at least one clickable item above the fold. We got you -- here is the ultimate marketing checklist you need. Hear me loud and clear: Email marketing works. Download the Checklist >> Print it out or save a copy on your computer so you can be sure to check off all 25 boxes to eliminate all of your anxiety before clicking send on that next email campaign. ❏ Use non-abrasive copy in CTA buttons. ❏ Subject line and preview text together should cover what the offer is, why it’s important and how to get it if possible. Contributor. Email marketing can be automated or outbound, depending on what your campaigns, your personas, and objectives are. In order to keep track of the marketing activities and ensure that nothing is missed out, one needs a checklist of marketing activities. Email is the top channel for generating ROI, which makes your email list your most valuable marketing asset – so treat it as such. With this email marketing checklist you can check your email campaigns and newsletters on a functional level, but with knowledge of the email production process and the needed marketing must-dos. If you’re not effectively using email marketing to connect and build relationships with your consumers, you’re missing out on a powerful opportunity. Marketing has become a powerful tool to promote a product or a service. In fact, it delivers astonishing results with an average ROI of 3800%. Email list growth shouldn’t be an afterthought. ❏ Send your emails from a real person (name and email address), not your company. Here is an illustration of the main points in the checklist to clear things up: If you want more content like this, subscribe to our newsletter or follow us on Twitter! Cookie Settings, Anti-Spam, Privacy, User agreement, and Legal Notice. The result of compiling this list after working with email marketers, general online marketers, code wizards and graphical designers for more than ten years. For example: if you change the recipient of your email, you also need to change the email’s messaging and subject lineto reflect the new audience. I found this method easy. If you find yourself growing anxious before your next send, use this checklist to turn your email nightmares into an email marketing dream come true. document.getElementById("comment").setAttribute( "id", "a35a7d015a978f7825f22a647c24d22c" );document.getElementById("eff720e45f").setAttribute( "id", "comment" ); Take the stress out of your work day with a solution that’s built for you! The following checklist will help you to figure out what the key points you need to define and get ready when building your bullet-proof email marketing strategy. Thanks. I followed your method & I was successful to improve my recent campaign than the last one. As a new marketer, I was searching for an easy way for email marketing. ❏ Do a quick review of past sends to see if a particular send time has worked better than others. Make sure you avoid these common email marketing mistakes with the help of an email marketing checklist. 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